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In 2010 I was selected to lead a team dedicated to responding to the growing impact of social media on brands in the Standard Bank Group stable.

 

My purpose now is to promote active engagement by business through context.

 

I preach the adoption of social technologies as efficient and effective marketing communication tools, pulling together 30+ years as a communication practitioner.

 

Despite the online nature of my work, I still enjoy defaulting to print: a newspaper, a magazine or a book.

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Skills:

Consulting

Communications 
strategy
Social media strategy

Content strategy
Content origination and editing

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Email: 

russel@workmail.co.za

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  • Russel Smit
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FAVORITE QUOTE

 

"I learn so much from mistakes I look forward to making my next."

TRIATHLON

 

I have recently developed a passion for triathlon.

RECENT PROJECT

 

Developing social media and community strategies for banks in various African countries.

© 2016, Russel Smit. Proudly created with Wix.com

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